As I said in my previous article “ In order to fill your rental property, advertising is the main ingredient which will allow you to secure tenants for your investment property.”

Advertising does work.

Whatever advertising you try it will work to some degree.

We all know that large advertising campaigns can be spread out over a long period and cost a lot of money, further to that,  you may have to wait for some time to get a return on your advertising budget.

My advice here is “ Ignore what I said above!”

Control your own campaign

Use the internet for your campaign without spending large sums of money, and even without spending ANY money!

Create an advertising  campaign that will run and run for as long as you want, or for as long as you need it (i.e. until your rental properties are full)

The systems I use are low to no cost and give me the exposure I need to keep my website on the front pages of Google and Yahoo.

The whole campaign is mutually beneficial and almost becomes self sufficient with link backs giving search engines what they are looking for,  plus the all important keywords to further enhance the process of getting onto front pages of search engines

What effect does this exposure have?

You turn your exposure into a prospect Goldmine!… with the following result :

• It gives you enquirers from places normal advertising does not reach.
• It gives you many potential tenants to consider and lets you weed out the ones you don’t want,
• You now have a list of “hot prospects” which is so important when one of your properties is about to be vacated!

Before your property becomes empty you should be contacting your list of waiting tenants and asking them 3 “yes” questions..

1. Are you still looking?
2. Do you still qualify for being my tenant?
3. When can you move in?

Your cost

The cost to you is time……. That is all!

Even then, going through a list and making phone calls to people who want to rent will not take long to produce the tenant who says “yes” 3 times.

Before you get fired into an advertising campaign…. my next article will deal with a few areas to consider when you start out with your first rental property, and your role as a property landlord.

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